We’re nearing the end of 2016 and what have we learned so far? Hackers are resilient! From Yahoo!, Dropbox and LinkedIn to Oracle, Wendy’s and Snapchat, attacks, vulnerability disclosures and breaches have dominated the headlines this year and resulted in countless stolen account credentials online.
Many organizations are now faced with the challenge of “assessing the legitimacy of an identity claim” when it comes to end-users in order to protect their customers–and ultimately their online ecosystems– against the damaging effects of registration fraud and account takeover.
There is no absolute, straightforward way to defend against vicious hacker attacks. Fraudsters are smart, savvy and their methods are evolving at a rapid pace.
Gartner’s report, “Absolute Identity Proofing Is Dead; Use Dynamic Identity Assessment Instead,” addresses the complexities faced in establishing identity assurance and recommends “[favoring] vendors that combine multiple identity assessment layers and provide plentiful identity data and intelligence.”
Dynamic, behavioral and reputational data can however be employed by companies to dramatically strengthen the end-user verification process. The strategic combination of these elements has proven to be significantly stronger than static, one-dimensional approaches. It’s a fraud prevention solution that truly challenges and blocks fraudsters.
The full Garner report can be accessed here. For more about how to integrate effective identity assurance and security (that helps increase conversions) into your end-user verification process, check out our eGuide: How to Prevent Registration Fraud.