Businesses are already aware of the benefits of verifying their users with a phone number. By using phone-based verification, brands are able to establish a global trust anchor with their users, ensuring that their platform stays safe and secure. Collecting a phone number allows companies to leverage multi-factor authentication (2FA) via one-time passcodes sent via SMS. This method has been shown to prevent 100% of bot attacks and 99.9% of bulk phishing attacks.
That is only the tip of the iceberg though. Today you can holster the power of mobile identity and all of the information we can share with you about your users based solely on a phone number. You can also unleash that data to better protect your platform.
Intro to Mobile Identity
A cell phone carrier has an extensive amount of information about its users: name, address, device type and more. Through strategic partnerships, TeleSign also has access to that information. By using telecom data in addition to data science and machine learning, TeleSign has certain ways of ascertaining if a user is who they say they are. TeleSign is able to match data on record to that of information in our database; we also build a wholistic reputation score of an individual user and use an algorithm to decide whether or not to let a user onto your platform. By preventing fake accounts and fraudulent users from onboarding at registration, TeleSign is able to keep your platform, and more importantly all of your users, safe.
Not only can mobile identity be used as a security tool when onboarding a user onto your web application, it can also be used as a security guard on high value monetary transactions. It can also fight against common scams such as number porting fraud or SIM Swap. Furthermore, it can be leveraged to remove friction and churn in concert with new regulations such as California’s CCPA or the European Union’s PSD2, which governs Card Not Present transactions of a certain value.
The Power of a Phone Number
We’ve covered the basics of mobile identity, but that isn’t where it stops. Through sophisticated APIs, TeleSign can bring you more data about a user than you could have imagined. This information can be used for security or to drive revenue. Let’s look at a few of the services we offer.
Contact Info: Through phone number intelligence, businesses can learn a user’s first and last name, street address, city, state and even an email address.
When a phone number switched hands: Using TeleSign data, businesses can gain insights on the last time a phone number was deactivated. Due to the recycled phone number dilemma, this is not only a safety issue, but a compliance mandate for brands. Make sure you are never sending pertinent security information to an old phone number, or one that has been ported over to a new device.
Device info and subscriber status: If a business is curious to know what type of model a customer is using, or if they use a pre or post-paid cell plan, TeleSign can lead businesses toward this information. If the result we return doesn’t match what you have on file, TeleSign can help a company block account access pending a manual review.
Reputation scoring: Think of it as a credit rating for a phone number. TeleSign uses dozens of data points to build a composite reputation of a user, brands can leverage this to keep bad actors off of their platform at registration. This doesn’t require an in depth background check, we can build out an accurate representation on a user solely based on their phone number and instantaneously transmit this information to a business and make a recommendation on whether or not the business should allow this user access to their platform.
Establishing a Trust Anchor
As cell phones become a more and more integral part of our lives, it is important to monitor the activity associated with one. Unlike e-mail addresses most users only have one phone number and they don’t change it very often. Trust the experts at TeleSign to get you as much information as possible about the people living on your online eco-system, at TeleSign we believe knowledge is power.
TeleSign has been connecting and protecting online experiences for over 15 years. We support 21 of the 25 largest web properties in the world and we’re prepared to help you. Contact TeleSign now and learn about all the exciting things we are doing with data science and machine learning to help you know your users.