CPaaS Is Helping Businesses Communicate With the Special Needs Community | TeleSign

Technology is making it easier to communicate with your customers, whether through social media channels or targeted digital campaigns. One group in particular who benefits from different communication options is the special needs community, an estimated 15 to 20% of the world’s population.

For some people, communicating with a business over a voice call may not be a feasible option. For others, information through an audible channel is the only way they can get needed information. Businesses that prioritize engagement and support strategies for reaching 100% of their potential customer base need to ensure that the technology they rely on for distributing information is built to support all different types of personal capabilities. These businesses benefit greatly from choosing cloud communications as a platform (CPaaS) providers that make it easy to utilize both SMS and voice messaging services.

For those who are deaf or have hearing and speech limitations

For obvious reasons, people who are hearing- or speech-impaired may find phone calls and other voice communications to be challenging. Various technologies have been on the market for many years to address this and make sure that all individuals are able to utilize phones. However, not everyone has easy access to these products.  For this customer segment, SMS messaging is the best way to make sure your business can communicate in a format that’s convenient and easy to use because it doesn’t require any extra hardware or software be added by the recipient. Offering SMS as option for customers to choose when receiving alerts, reminders, notifications, support services, and account verification messages is a clear sign from business to consumer that their unique needs matter.

For those who are blind or have difficulties with vision

As with the market for products that help those with hearing issues get equal access to services and support, there have also been many options available over the years that assist in the delivery of visually distributed information for those that cannot see it. But, again, not all people have access to these aids. When communications are sent via email or by text message, for example, there is certainly a population that will not be able to access it. This is where the voice option within CPaaS can be a huge benefit. Customer messages can be easily sent from applications to end-user phone numbers through text-to-speech APIs that deliver information as its needed and as requested.

For those with memory loss

Many businesses serve customers with time-sensitive information. In the past, people marked their calendars with important dates like service appointments, pharmaceutical refills and bill payment due dates. With the introduction of technology, people can put away the pen and paper and rely on channels like SMS and voice to keep them up-to-date and remind them of these upcoming to dos. This can be especially helpful if your business serves people with memory impairments. Frequent reminders about upcoming appointments or notifications to fill medications can be an essential resource for those who struggle with memory loss and with CPaaS, these communications can be easily programmed to reach and help each and every customer.

How TeleSign can help

For businesses looking to expand their user outreach and consumer inclusion through multiple communications channels, TeleSign can help. Our easy-to-integrate SMS API  and Voice APIs enable clients to engage with their customers through timely, personalized information in the form of SMS and voice-based alerts, reminders, notifications, invites, and other automated messages.

Our direct-to-carrier routes ensure high delivery rates to more than 200 countries and territories in 87 languages. Businesses can also rely on TeleSign to automatically format phone numbers to ensure greater global delivery.

We also help developers efficiently test and deploy our APIs with no contract commitments or minimum transaction criteria through our self-service portal.

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