Don't Let Your Mission-Critical Messages Get Trapped!

Anacondas eat approximately once every 3 to 4 days when they can. However, if they have had a considerably big meal, they can go several weeks or months without eating.

What does this have to do SMS messaging? More than you think.

A number of emerging generic SMS API services mix their traffic, pumping critical messages and mass-marketing messages through the same pipe. The problem is that it can stall or prevent the delivery of critical messages since every provider only has a finite amount of capacity available.

That is, it takes awhile to digest.

For example, when there is a massive SMS marketing campaign during the Super Bowl, the delivery pipe can clog and cause queuing of security messages, important alerts, and other user-generated messages.

Certain countries have different regulations that complicate deliverability. India, for example, has a pervasive Do Not Call list for SMS messages. In the US, the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing Act ban many SMS messages. The other big problem with mixed traffic is that some operators will shut down certain routes if they suspect spam.

Often, security and authentication messages get lost or delayed if they are commingled in routes with mass-marketing messages. Unfortunately, most customers have little recourse when this happens.

Security messaging requires the highest level of on-time deliverability because of what's at stake – your brand, your customers' security, and even your downstream revenues. Businesses need a SMS platform that does not commingle mission-critical messages with “Get Rich Quick” or “Look Younger Now” marketing messages.

Check out the rest of the pitfalls in our new eGuide: “Think SMS is Easy: Seven Pitfalls to Avoid When Sending SMS Messages

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