New Tool Authenticates Online Buyers in Risky Transactions
February 1, 2013 | Internet Retailer To provide an extra level of security in authenticating a buyer on an e-commerce site, one way is to use a method outside of the Internet-connected shopping device to contact the shopper who has supposedly logged into a web site and is attempting to use her credit card. The aim is to ensure that the person trying to make a purchase is not a criminal who has stolen a legitimate shopper’s credit or debit card, or in some other way obtained her payment card information.
