I have spent many of my childhood evenings lounging around my father’s outfitting store in Michigan. After school I would go hang out in the back area and do my school work. I had plenty of fishing tackle, a bicycle, and a thorough map of all the local lakes and rivers. The time eventually came where I was faced with the choice of inheriting the business and begin supporting my own family. Our outfitting business consists of us renting a plethora of camping, fishing, and hunting equipment to tourists. I found that designing a nice website along with features enabling customers to book a trip put me several steps ahead of my local competition. At first I did not take any steps to ensure that my customers reservations would actually be legitimate, which ended up taking a toll on my monthly profits. I needed a verification by phone system to ensure that the contact information provided by my customers was correct. I needed a system that could easily be incorporated to my website’s application and not expensive. I decided to use TeleSign for their online authentication solution and have found it to be simple, effective, and economical. I envision myself putting it to use for years to come and look forward to learning more on the many uses of TeleSign’s products.