As a child I spent many evenings hanging around my fathers outfitting store in Northern Minnesota. After school I would go hang out in the shop and do my school work. I had plenty of fishing gear, a bicycle, and a never ending list of lakes and rivers to cast into. The time came where the business was passed down to me and it was my turn to support a family doing what I love. Our outfitting business consists of us renting canoes, camping gear, and fishing equipment to people wishing to take overnight canoe trips in the Boundary Waters Wilderness Area. I found that designing a nice website along with features enabling customers to book a trip put me several steps ahead of my local competition. At first I did not take any steps to ensure that my customers reservations would actually be legitimate, which ended up taking a toll on my monthly profits. I needed an authentication device to ensure that the contact information provided by my customers was correct. I needed a system that could easily be incorporated to my website’s application and not expensive. I decided on TeleSign’s authentication device which is a pay as you go service as well as extremely easy to use and install.

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