I am a promoter for many bands, local and national, and have found great use for SMS identification by TeleSign. The website that I run offers plenty of free merchandise and downloads to first time visitors and new fans. The freebie marketing approach works very well, but has one drawback–people are very quick to take advantage of it! In the past, many have found ways to receive way more than their fair share of t-shirts, tickets, and songs. Now that I use SMS identification it is a lot harder for someone to receive more merchandise or music downloads than they are allotted. A phone number has to be provided for each free product. Someone wanting to receive ten t-shirts would have to make ten different accounts as well as access ten different phones and maintain access to them! It is not worthwhile to try and bypass this barrier and so far no one has. In stead, new fans receive free t-shirt or whatever is offered and end up attending concerts and even loyal fans–which is exactly what is intended! SMS identification by TeleSign is an awesome tool and will be part of the website I run for a long time!